The shift to digital cemented new buyer behaviors, particularly as the workforce became remote and in-person meetings and events were put on hold. How can B2B marketers be ready for what’s next? This session will cover how B2B buyer expectations and digital experiences are evolving.
A Creator Brief Should Make the Next Decision Easier
A creator campaign brief should tell a team what it needs to learn before it spends the next part of its budget. That sounds straightforward. Yet a list of videos, posting dates and preferred formats can leave the most consequential question unanswered: what decision will this work help us make?
