The shift to digital cemented new buyer behaviors, particularly as the workforce became remote and in-person meetings and events were put on hold. How can B2B marketers be ready for what’s next? This session will cover how B2B buyer expectations and digital experiences are evolving.
Why the Best Brand Reps Are Starting to Look Like Educators
Marketers are shifting budget from paid media toward in-person reps because a single well-informed conversation now often outperforms another thousand impressions.
