_Editorial Archives

What It’s Like To WFH With Progressive Insurance

By Heather Taylor It’s day… too many to count in quarantine, and the Progressive Insurance team is busy working from home. Arnold Worldwide has released a new trio of WFH commercial spots starring the Progressive team members. These spots feature the sales squad participating in everyone’s favorite WFH activity: video conference calls! How does each call pan out for our…

AWMoms: Life is Choices

Stephanie Latham currently leads the Technology, Mobility & Connectivity Sales Teams at Facebook; her story for AWMoms is nothing short of a must-read.

Do You Remember Sydney and Duncan, The Dunkaroos Brand Mascots?

By Heather Taylor “The year is 1997. Your Tamagotchi is thriving. You just set a new personal best with your Bop It. Your mom packed Dunkaroos in your lunch. Everyone at school wants to be your friend. Life is good. The year is 2020. You just found out Dunkaroos are coming back. Life is good.” On February 3, 2020, the…

Flour Power: 6 Mascots Encouraging Home Baking During COVID-19

By Heather Taylor Have you noticed an uptick of photos and videos featuring sourdough starters, banana bread, and cookies in your Instagram Stories lately? The COVID-19 crisis has inspired people all around the world staying at home to head into the kitchen, grab some flour, eggs, and a Kitchenaid stand mixer, and begin whipping up home baking comfort food. Some…

AWMoms: Autism Awareness Month – Thriving With Our Plan B

My story is less of an example of successfully returning to the workplace and resuming a promising career, but more a story of successfully creating, accepting and thriving with “Plan B”.

The Kool-Aid Man Is Back!

By Heather Taylor On March 9th, Kool-Aid tweeted that the brand’s beloved red pitcher, the Kool-Aid Man, had gone missing. The above video showed the Kool-Aid Man in his kitchen mixing up a new Kool-Aid Recipe. Existing ingredients included “fun” and “extra Oh Yeah.” Only one more ingredient was necessary for the recipe, but it was missing from his mystery…

AWMoms: A Good Story – Birth During a Global Pandemic

Through the darkness of the pandemic, the idea of someday being able to tell our little boy, Wyatt, about the magic of his arrival is a thought that shines through.

Miss Chiquita Stays Home to Emphasize the Importance of Social Distancing

By Heather Taylor Miss Chiquita is no longer visible on the Chiquita brand logo. The first lady of fruit is doing her part to emphasize how important it is for everyone to practice social distancing during COVID-19. Where is Miss Chiquita? On March 23, 2020, Chiquita tweeted an image of their company logo sans Miss Chiquita. The tweet read “I’m…

An Instagram Account Turned Brand Mascots Into Cinematic Masterpieces, And It’s Everything We Want to Binge Watch During the Coronavirus

By Heather Taylor Raise your hand if you miss going to the movies. As the coronavirus pandemic continues to sweep the globe, citizens are doing their part to practice social distancing and quarantine in their homes. It’s the new normal to work from home and avoid groups of 10 or more people. We have said a (temporary) goodbye to attending…

AWMoms: Katie Couric

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.

AWMoms: Janet Balis

AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.

7 Brand Mascots Providing Comfort During the Coronavirus

By Heather Taylor What do a family of bears, a tuna in a beret, and a cheerful bald gent all have in common? These are just a few famous brand mascots representing cleaning products and nonperishable foods households have stocked up during the coronavirus. It’s difficult to know when the global pandemic may be over. To that end, we are…

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