As B2B buying evolves to become more digitally-driven and more decision-making becomes more democratized across organizations, B2B marketers must rethink their approach to engaging and influencing their customers. In this session, Saber Sherrard, Partner at Bain & Company, will share his perspective on key trends transforming the B2B space.
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
