As B2B buying evolves to become more digitally-driven and more decision-making becomes more democratized across organizations, B2B marketers must rethink their approach to engaging and influencing their customers. In this session, Saber Sherrard, Partner at Bain & Company, will share his perspective on key trends transforming the B2B space.
Health Brands Need to Be as Holistic as Their Customers
As consumers become more proactive about their health, the brands that earn a place in their routines will likely be the ones that help them understand how all of those routines fit together.
