Hear from William White, SVP and CMO of Walmart U.S., about how the world’s leading retailer made business-critical pivots through a test and learn culture, built brand superfans through new programs like Walmart+, and how they’re thinking about what’s next for retail.
Brands Need to Think Like Broadcasters, Not Advertisers
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.
