Hear from William White, SVP and CMO of Walmart U.S., about how the world’s leading retailer made business-critical pivots through a test and learn culture, built brand superfans through new programs like Walmart+, and how they’re thinking about what’s next for retail.
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
