The past year has significantly accelerated the shift to digital and cemented new consumer behaviors. But what changes will be lasting, and how can finance marketers be ready for what’s next? This track will cover how superior digital services are changing the basis for consumer trust, and it will highlight how leading marketers are accelerating digital transformation to meet this change.
A Creator Brief Should Make the Next Decision Easier
A creator campaign brief should tell a team what it needs to learn before it spends the next part of its budget. That sounds straightforward. Yet a list of videos, posting dates and preferred formats can leave the most consequential question unanswered: what decision will this work help us make?
