The past year has significantly accelerated the shift to digital and cemented new consumer behaviors. But what changes will be lasting, and how can finance marketers be ready for what’s next? This track will cover how superior digital services are changing the basis for consumer trust, and it will highlight how leading marketers are accelerating digital transformation to meet this change.
Why Dealer Marketing Teams Need to Rethink the 50+ Consumer
According to MRI-Simmons Fall 2025, adults 50+ account for 52% of all new vehicle purchases, making them one of the most important revenue-driving segments in the automotive market. Yet many dealership marketing strategies remain disproportionately focused on younger consumers, leaving significant opportunity untapped.
