Since COVID, the automotive industry has completely transformed. Trends that were once emerging, like buying cars online or choosing to purchase an electric vehicle, are now becoming mainstream. In this session, Miran Maric, U.S. Chief Marketing Officer of Asbury Automotive Group will share his perspective on the five key trends transforming the industry.
Brands Need to Think Like Broadcasters, Not Advertisers
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.
