Since COVID, the automotive industry has completely transformed. Trends that were once emerging, like buying cars online or choosing to purchase an electric vehicle, are now becoming mainstream. In this session, Miran Maric, U.S. Chief Marketing Officer of Asbury Automotive Group will share his perspective on the five key trends transforming the industry.
There Is No Such Thing as Creative Wearout
Conventional wisdom goes something like this: you produce a new piece of creative, you put media behind it, and over time the ad progresses through a predictable lifecycle.
