Lauren Weinberg, Square’s Head of Global Marketing, will share how a digital-first approach continues to be key to empowering Square’s sellers and enabling frictionless commerce for both businesses and consumers.
A Creator Brief Should Make the Next Decision Easier
A creator campaign brief should tell a team what it needs to learn before it spends the next part of its budget. That sounds straightforward. Yet a list of videos, posting dates and preferred formats can leave the most consequential question unanswered: what decision will this work help us make?
