Ford’s vision, to accelerate change by focusing on the data created outside the four doors of the vehicle, is ushering a new era within the 100+ year old company. Hear from Suzy Deering, Ford’s Global Chief Marketing Officer, and her approach to driving transformation through marketing.
Brands Need to Think Like Broadcasters, Not Advertisers
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.
