Advertising Week
  • Follow us on Facebook
  • Follow us on Twitter
  • Follow us on LinkedIn
  • Follow us on Instagram
  • Follow us on YouTube
  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
  • Podcasts
  • Resources
    • Trends Reports
Advertising Week
  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
  • Podcasts
  • Resources
    • Trends Reports
Driving Transformation: A Discussion with Ford
  • AI
  • Brands
  • Culture
  • Data
  • Gaming
  • Retail
  • Sightline
  • SMB
  • Sports
  • Storytelling
  • Tech
  • Travel
  • TV
  • Popicon
  • Produ

Driving Transformation: A Discussion with Ford

Ford’s vision, to accelerate change by focusing on the data created outside the four doors of the vehicle, is ushering a new era within the 100+ year old company. Hear from Suzy Deering, Ford’s Global Chief Marketing Officer, and her approach to driving transformation through marketing.

Tags: Google

You May Also Like

Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)

The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.

CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.

Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.

The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media

Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy,  joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.

SUBSCRIBE FOR UPDATES

global_logo1024

100 Broadway, FL 14
New York, NY 10005
Contact

aw-logo-white@2x
  • social-icon-facebook facebook
  • social-icon-twitter twitter
  • social-icon-linkedin linkedin
  • social-icon-instagram instagram
  • social-icon-youtube youtube
Emerald Logo
© 2026 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSEVENT STANDARDS OF CONDUCTYour Privacy ChoicesTERMS OF USEPRIVACY POLICY