Ford’s vision, to accelerate change by focusing on the data created outside the four doors of the vehicle, is ushering a new era within the 100+ year old company. Hear from Suzy Deering, Ford’s Global Chief Marketing Officer, and her approach to driving transformation through marketing.
There Is No Such Thing as Creative Wearout
Conventional wisdom goes something like this: you produce a new piece of creative, you put media behind it, and over time the ad progresses through a predictable lifecycle.
