_Editorial

By Heather Taylor 2017 marked the 75th anniversary for toilet paper brand Andrex and 2018 marks the 46th birthday of the iconic Andrex Puppy. Described as one of the most famous puppies in Great Britain, the frisky Labrador Retriever has spent decades playing with rolls of the nation’s favorite TP from the brand committed to making everyone feel as clean…

By Heather Taylor The long defeated Trix Rabbit has only officially eaten a bowl of his own cereal three times. His first bowl was partially consumed in 1976. The Rabbit dressed up as a balloon seller to trade balloons to kids in exchange for a bowl full of Trix. As he gobbled up spoonfuls of raspberry red, lemony yellow, and…

By Heather Taylor Happy birthday, Auntie Anne’s! Over the last three decades, foodies everywhere have snacked on the freshly baked and oh-so-soft pretzels created at Auntie Anne’s. What started as a humble pretzel and lemonade stand has since exploded into a beloved franchise with locations at shopping malls and airports in cities across the United States. These pretzels are so…

By Heather Taylor See Jane represent. For the very first time, legacy Scotch whisky brand Johnnie Walker has debuted a female iteration of its famous Striding Man logo in recognition of women who lead the way. The new design can be spotted on bottles of Johnnie Walker Black Label The Jane Walker Edition everywhere beginning in March. The Striding Man…

By Heather Taylor Ahoy, 360 readers! You know all about Horatio Magellen Crunch, AKA Cap’n Crunch, and his adventures across the Milk Sea in the S.S. Guppy but what about his greatest nemesis, the pirate Jean LaFoote? If you’ve never heard of him, let us take you on a voyage of discovery to learn more about the character and how…

By Heather Taylor Splish splash! For more than 50 years, Mr. Bubble has been America’s favorite bath time buddy for kids of all ages as one of the top-selling bubble baths. From powdered flakes to liquid bubble bath and now even bath bombs, here’s a look back at how Mr. Bubble has spent over five decades making getting clean almost…

By Heather Taylor What could be sweeter on Valentine’s Day than a box of chocolates? We all know that every Whitman’s Sampler has an assortment of chocolates inside, but few may know much about the iconic man in the middle of every box. Who is this bearer of sweet treats? He’s the Whitman’s Messenger Boy. Now owned by Russell Stover…

By Heather Taylor Anything for baby! The 2018 Gerber Spokesbaby has been announced, and the winning photo from the eighth annual photo search is Lucas Warren. Originally from Dalton, Georgia, Lucas is the first child with Down syndrome to be named a Gerber Spokesbaby. With more than 140,000 entries submitted, Lucas’ winning photo won over judges with his giggly grin…

By Heather Taylor Western Airlines was caught in between a rock and a hard place shortly after World War II ended. The airline, which had been continuously operating since 1926, lacked the financial resources that other industry giants like United and American enjoyed and tried to figure out how they could catch up. Rather than chase the competition, they decided…

By Heather Taylor Before BuzzBee flew onto the cereal scene, Cheerios had a little boy and girl as their brand mascots — The Cheerios Kid and Sue. Created by Joe Harris (also credited for creating Underdog the Trix Rabbit), The Cheerios Kid was a solidary figure when he made his debut in the 1950s. He would rescue damsels in distress…

If you’re a die-hard fan of the Planters icon Mr. Peanut, you might just be a member of the Peanut Pals. Founded by Judith Walthall in 1978, the Peanut Pals is a non-profit club organization for Mr. Peanut collectors. If you love to collect Mr. Peanut memorabilia, you’d be right at home alongside the 400+ members that have been meeting…

By Heather Taylor Most brand mascots tend to be created at tables and desks, inside of homes and advertising agencies — not airport lounges. But McGruff the Crime Dog, the icon representing The National Crime Prevention Council, has never been like most mascots. In 1979, Jack Keil was just another stranded airport passenger trying to make his way home. Back…

By Heather Taylor If you’ve ever stopped by an ampm location, chances are you might have encountered this unusual character as you were drinking up or chowing down. He’s got hair made out of red licorice, a beard full of cheese curls, a torso covered in potato chips, and cinnamon roll palms with hot dog wieners for fingers. Look even…

By Heather Taylor If you didn’t know any better, you might assume that Coca-Cola’s “Sprite Boy” was a brand mascot created for one of their most famous soft drinks, Sprite. However, in an M. Night Shyamalan-esque twist within the world of big brands, Sprite Boy had nothing to do with the lemon-lime soda. In fact, he made his debut in…

By Heather Taylor It’s officially the end of a tech era: AOL Instant Messenger will be discontinued on Friday December 15, 2017. While fans that that grew up with or ever used AIM will be in mourning over the chat app’s shutdown, some might wonder whatever happened to its iconic yellow Running Man mascot who remained our ever-faithful Buddy List…

By Heather Taylor Few televised spots are as anticipated each year as the Christmas ads from UK retailer John Lewis. This year’s campaign is no exception, as the world was introduced to Moz the Monster. At seven feet tall, Moz could easily be a cousin to one of the Wild Things in the Maurice Sendak classic Where the Wild Things…

Have you ever wondered how the Anheuser-Busch Brewing Company settled on a hitch of Clydesdales horses to promote Budweiser beer? For more than 80 years, the Clydesdales have been icons on behalf of the brand’s brew dating from the Prohibition era to Super Bowl Sunday. Giddy up, AW 360 readers, and join us on a sleigh ride into the past…

By Heather Taylor As part of their landmark 75th birthday celebration in 2016, M&M’s collaborated with singer Aloe Blacc and DJ Zedd for a modern-day remix of Sammy Davis Jr.’s hit single “The Candy Man.” BBDO New York created commercials that sampled the sweet tune’s cover, and a full-length music video was also made to accompany the spots. The music…

Behind Target Corporation’s famous Bullseye logo is another hugely popular icon that goes by the same name — Bullseye, their official brand mascot. Bullseye is a Bull Terrier who has starred in ad campaigns for the brand as early as the 1990s, winning over the hearts of fans and Target shoppers everywhere. As we head into the 2017 holiday season,…

By Heather Taylor If you’ve ever spotted a delivery truck from Bimbo Bakeries, you’ve probably seen the image of an adorable, fuzzy bear wearing an apron painted on the truck’s side. This is Osito, the Bimbo Bear mascot for Grupo Bimbo and Bimbo Bakeries USA. If you weren’t able to head to this year’s Rise & Shine Tour where Osito…