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Millennials and Gen Z Are Redefining Travel And Tourism: How Brands Are Adapting
A Conversation with Travel & Tourism Marketing Expert Steve Defontes, Founder/President, Big Idea Advertising, New York/Miami
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Please Don’t Destroy Can’t Parallel Park with Allstate’s Mayhem Watching in ‘SNL’ 50th Season Crossover
Could you impressively parallel park in front of Mayhem, the iconic Allstate spokesperson? Even the most confident parallel parking pro would feel some pressure getting it right.
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The Role of Sponsorships in Marketing Online Casinos and Gaming Brands
How sponsorship is shaping the future of casinos and gaming brands. Learn about the innovation in VR, the metaverse, and global partnerships driving brand growth.
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WNBA’s Cultural Moment and the Opportunity for Brands in Women’s Sport
Fans are the lifeblood of any sports organization and league. That much is obvious. But understanding what makes WNBA fans tick is how you build a thriving enterprise.
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From Stress to Success: How Marketing Can Help Small Businesses Can Win this Holiday Season
By adapting your marketing strategy, staying flexible, and focusing on what truly resonates with customers, small businesses can turn this holiday season into a successful one—even in a challenging economy.
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Why Brands Need to Create More Memorable Trade Show Takeaways for Better Brand Recall
With memorable takeaways that blend utility and appeal, brands move from a fleeting impression to a lasting presence, staying top-of-mind long after the trade show is over.
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The Evolution of Ad Compliance: Embracing AI for Brand Safety
In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.
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13 Brand Mascots Heading To The Macy’s Thanksgiving Day Parade 2024
This year’s celebration airing on NBC and streaming on Peacock is slated to be the largest celebration yet with 22 giant balloons, 33 floats, seven balloonicles and many more festivities.
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NFL Legend Shawne Merriman’s Lights Out Sports TV Partners with ReachTV to Launch “Ultimate Fan Zone” in Airports Nationwide
Available now, airport travelers will have the chance to enjoy Lights Out Sports TV’s thrilling original content, including interviews, behind-the-scenes coverage, and fan-driven insights, all designed to enhance the travel experience for sports lovers on the fly.
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The Hidden Keys to Successful Campaigns: Important Aspects Marketers Shouldn’t Ignore
Enacting customer-centric privacy controls builds trust, further improving brand reputation. These policies can attract more customers.
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How Brands Can Unlock the Power of Story & Reel Ads on Meta
While the 9:16 format may present some novel creative challenges, the potential for brands to improve performance and drive meaningful results is significant.
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Beyond the Launch: Mastering Go-to-Market Strategies Through Education-Based Marketing
By Kim Lawton, Founder and CEO of Enthuse Launching a product is just the beginning in the world of marketing. The true test comes after the initial buzz—how to maintain momentum, secure lasting growth, and stay relevant in a constantly shifting landscape. So, what separates brands that soar from those that stall? The key is understanding that no two strategies…
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Why Opening Access to Our Industry to Young People Is More Important Than Ever
The advertising sector fuels the UK economy. When a pound is spent on advertising it adds six to UK GDP, according to Deloitte. By boosting the influx of diverse talent we’re not just future-proofing our sector, we’re safeguarding the financial health of the country.
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50+ Consumers: A Must-Win Audience for Pet Marketers
Adults 50+ want to live life to the fullest, and having a pet is an important part of the 50+ lifestyle. Pet owners over 50 spend significant time and money to ensure their pets are happy and well cared for, so that their pets can live their best life, too.
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Sports Transition to Streaming Brings Linear Reckoning Closer
It will be good for media companies that win and maintain their sports rights and embrace the positives of streaming.
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Reaching Sports Fans as Easy as Looking At the Second Option
As advertisers gear up for the start of a new season of the NBA, NHL, they should explore all of their options to find the right fit for their audiences and their products. The types of fans are expanding as are the ways to reach them. Mapping out a smart targeting strategy is the best way to maximize spend.
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How Companies Can Ease the Tension Between Marketing and Cybersecurity
Bridging the gap between marketing and security is possible and necessary in today’s digital landscape.
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Aldi UK’s Kevin the Carrot Becomes a Spy In Disguise To Save Christmas
Aldi UK’s much-anticipated 2024 Christmas campaign officially premiered on November 4th to the delight of Aldi shoppers everywhere.
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Nora El-Khouri Spencer, Founder and CEO, Hope Renovations
Nora El-Khouri Spencer is Founder and CEO of Hope Renovations, a nonprofit with a dual mission: to empower underemployed women and gender-expansive folks into careers in construction while helping older adults stay in their homes their whole lives.
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Zalika Sterling, Co-founder of The Culture Candy
As a mother, artist, and advocate for diversity, Zalika has dedicated her career to creating inclusive spaces where minority, women, LGBTQ+, and other underrepresented groups can showcase their work, connect with their communities, and access opportunities for growth.
