_Editorial Archives

Modernizing the Marketing Engine: Overcoming Legacy Infrastructure Challenges for Growth

Agencies that address legacy system bottlenecks, embrace collaborative strategies, and leverage cutting-edge technologies will thrive in the future of marketing. It’s time to build a resilient, agile, and data-powered agency.

Meet Orbi, the Iconic Las Vegas Sphere Emoji

Orbi made its debut on the Sphere’s LED screen in 2023 and has since been a daily fixture on its exterior making funny faces to capture each day’s feelings and emotions.

Travel Tourism Is Back. 3 Ways It Impacts Your Media Strategy

After spending years trying to recover, a new chapter has arrived for destinations and organizations of all sizes — one of growth.

The New Normal Is Expensive: Here’s How Brands Can Still Win

Marketers who embrace this shift by reframing purchases as smart investments, offering small luxuries that still feel attainable, and aligning with deeper consumer values will win.

Beyond the Buzz: What Needs to Change in the Industry by Next International Women’s Day

From closing the pay gap, to increasing female leadership and tacking performative allyship, here’s what industry voices believe must shift – and how we can make it happen.

Follow the Money: Why Smart Brands Think Like Women

Brands that fail to see that aren’t just outdated – they’re actively choosing to lose. The money, the influence, the future of spending power is right in front of us.

Escaping the Walled Garden: Ads in an Unchecked Media World

In an increasingly unpredictable world, the amount of questionable and dangerous content within the walled gardens will only increase.

Put Your Money Where Your Mouth Is Beyond Just International Women’s Day

What could, and should, brands and agencies be doing to go beyond symbolic gestures and truly invest in advancing women’s empowerment? We spoke with three senior leaders across adland to get their thoughts.

How Can AI Be Used More Sustainably by MMA

Gen AI has brought great benefits to MMA, but unless brands, publishers, agencies and vendors take action to use it more sustainably, AI usage could turn the climate emergency into catastrophe.

Travel Industry is Making Improvements That will Encourage Adults 50+ to Travel More in 2025

Better technology and new ways of approaching travel by industry leaders are driving changes that will lead to even greater spending by older adults.

Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact

Recognizable songs can be powerful, but the key lies in cultural and emotional relevance, not just name recognition.

How AI Is Empowering Premium Publishers to Unleash Hyper-Relevance and Drive ROI

Relevance is the new methodology, and more effective advertising is the outcome. The partnership of the two is a revolution for premium media owners.

How Marketers Can Do Retail Media Right in 2025

From our own experience and through exploration with our agency and brand partners, here’s our recommended approach to navigate these murky waters.

With Gaming, Social Media, and E-Commerce Blending Together, What New Opportunities Does This Open up for Advertisers?

Advertising Week Q&A – Ben Cicchetti, SVP Marketing & Communications, InfoSum

The Rise of Telco-Verified IDs in Boosting Publisher Revenue

Those who act swiftly to integrate this technology will find themselves well-positioned to capitalise on the benefits and put in place a strong foundation for sustainable growth.

Chaos and Creativity: Preserving the Unexpected in this New Age of Automation

Chaos holds the spark that transforms ordinary thinking into groundshaking “aha” moments. But, as we race deeper into an era defined by Generative AI, relentless automation, and frictionless efficiency, it’s all too tempting to think we should eliminate every rough edge.

Is Kindness Always a Cost? What the Dismantling of USAID Programs Reveals about the ROI of Good

For the companies who are truly invested in the future, this is a defining moment. In a world where staying neutral is the new normal, conviction has become the ultimate currency.

Three Branding Imperatives as Honda and Nissan Navigate the Road Ahead

To compete in the EV race and maintain global relevance, each company will need employees to believe in the direction and potential of their business. Culture and clarity are essential to uniting and galvanizing a workforce, but for companies of this size, they won’t just materialize.

Looking Back to Look Forward: How Brands Can Leverage Nostalgia in 2025

By identifying the core memories that their customers want to ignite, and by bringing them into the modern age with a fresh and relevant take, brands can evoke the positive emotions that come flooding back when reminiscing about simpler and fondly remembered times from our childhood.

Duo, Duolingo’s Owl Mascot, Has Risen — And Admits To Faking His Own Death

PopIcon had been closely following the story of the iconic bird’s demise which turned out to be, as we suspected, just a marketing stunt.

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