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Sofia Laurell, Co-Founder and CEO, Tiny Organics
Sofia Laurell is the Co-Founder and CEO of Tiny Organics, an early childhood nutrition company dedicated to cultivating a love for vegetables and healthy foods in children.
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Shai Eisenman, Founder and CEO of Bubble Skincare
Shai Eisenman is the founder and CEO of Bubble Skincare. Bubble sets a new skincare standard while truly listening to what its customers want and need.
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Kristin Sudeikis, Founder + Creative Director, CEO of FORWARD__Space
Kristin Sudeikis is an artistic director, choreographer, master teacher, dancer, producer, and the founder of FORWARD__Space — a highly involved member of the New York metropolitan, national, and international dance communities.
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Alicia Weaver, Vice President, Media Activation at Mediassociates
Alicia brings over 20 years of experience in building strong relationships with top media vendors and crafting successful solutions for her clients.
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Which Brand Mascot Should Be a “Hot Ones” Guest? The Ad Industry Has 5 Suggestions
Did you catch Progressive’s Dr. Rick on the hit YouTube series “Hot Ones?” The wildly popular talk show series known for its hot questions and even hotter wings recently featured its first-ever brand spokesperson as a guest in an October mini episode.
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John Eaton, Head of Media Investment, Potential Energy Coalition
As Head of Media Investment, John translates strategy into high impact, cost efficient media programs.
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Let’s Commit to Making Social Better—and Building Purposeful Brands in the Process
We believe that brands, platforms and agencies all play a part in shaping the future of social media—that brands can help steer social media towards a more positive, authentic future is the driving force behind our work.
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Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
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Is ‘Emily in Paris’ Fostering a Generation of Marketers Who Don’t Value Data?
As I wrap up my season 4 viewing and start to dream of season 5, my ask to Netflix is to give a little screen time to some of the unnamed number-crunching-data-loving associates at Agence Grateau. Data people are some of the best people.
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How Do Travel Bookings Create Opportunities for Non-Travel-Related Brands?
Ultimately, brands beyond the travel sector can tap into the thriving market by aligning with key moments in the travel experience.
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The Robots are Coming! The Robots are Coming!
The robots are coming but whether they will be more like Rosie from the Jetsons or Arnold as the Terminator depends, in large part, on us humans coalescing and putting our considerable buying power and weight behind protecting and supporting our very human IP whether it be written articles, video, artistic content or brand assets.
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How To Create Legacy In The 21st Century Agency
By building unshakable pillars of stability, transparency, and humanity, we create a clear path to achieving a win-win-win for our industry and leaving behind a legacy we can all be proud of and excited about.
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Identity: The Current Challenge for CTV Advertising
CTV isn’t going away. It’s ability to deliver high-quality campaigns with engaged audiences is unmatched. But it is in the data available on the platform where the real potential lies to differentiate itself from its Linear counterpart.
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Q4 Marketing Trends: What’s Changed, What Hasn’t, And How Different Verticals Compare
While some factors may shift from one quarter to the next, these trends are likely here to stay for the foreseeable future. The convergence of media, the evolving impact of privacy regulations, the complexities of signal deprecation, and the integration of AI are not just passing trends but defining features of this modern era in advertising.
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Why Data Collaboration Will Spell Marketing Success This Festive Shopping Season
For those looking to maximise opportunities during this retail Golden Quarter, it’s important to strategically enhance the business’s ability to engage in data collaboration. This will allow them to fully access customer insights available within privacy-focused clean rooms and across the full variety of channels and data environments. Securing long-term and effective outreach to high-value audiences in the run-up to…
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Advertising Week Q&A – Mike Hall, Head of Retention, Medialab Group
In this interview, the Head of Retention at Medialab discusses the importance of customer retention, effective strategies, and the role of technology and data in driving long-term customer engagement.
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Interview: Kinective Media by United Airlines- The Traveler Media Network
Hear from James Rothwell, Managing Director, Brand Marketing for MileagePlus and Kinective Media on the mission to create the world’s first and largest traveler media network, standing up a business in 9 months, examples of successes so far, and now scaling through innovation and partnerships.
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How Gen-Z Brands Can Avoid the ‘Commerce Pitfall’ Through a Brand-First Principle
As content and commerce merge, we must act. Let’s create unforgettable experiences that captivate audiences and drive sales. Let’s dive into this thrilling new frontier. Here, innovation meets impact and every interaction sparks joy.
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Scaling Up vs. Selling Out
Instead of conceding that meaningful interactions in the marketplace are only the territory of smaller, niche brands, culture brands demonstrate that powerful brand stories can be leveraged at any size.
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The Value of Intent in Intelligent Experiences
Using technology and creativity to design human-directed experiences that respond to intent in delightful ways. This is the roadmap for Intelligent Experiences in retail —and the realization of the hidden value of intent.
