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Soccer Showdown: Why the US is Becoming a Force in the Sport and How to Capitalize on It
As we countdown to the 2026 World Cup, the evolving soccer culture in the U.S. presents thrilling opportunities for publishers and advertisers.
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A Presidential Campaign is Taking More Risks Than Your Brand
Savvy campaigns and brands understand that not every trend or social reference is for them. Effectively engaging with social culture isn’t about chasing the latest viral sensation; it’s about identifying conversations where your brand can contribute meaningfully and authentically.
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Adapting to Life Without Oracle
As Oracle exits the advertising business, the industry is confronting a significant shift. Oracle’s suite of tools—built through a series of key acquisitions such as Crosswise, BlueKai, Datalogix, and Grapeshot—has been foundational for many marketers, data providers, and platforms. With Oracle’s departure, these stakeholders are now facing the challenge of finding reliable alternatives to maintain their data-driven strategies.
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Making Memories: How Events Can Be Redefined
If your event ends with the audience focussed on a big screen, ditch the generic PowerPoint. Invest in on-brand, purpose-driven content that’s visually striking and make sure your speakers and production is well-prepared.
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A Look Back: CTV Conversations from Advertising Week 2024
As we look towards 2025, the industry’s ability to create engaging, performance-driven ad experiences will be critical.
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Advertising Week Q&A: Michael Hanbury-Williams, Managing Director UK, Greenbids
Advertising Week sat down with Michael Hanbury-Williams, Managing Director UK at Greenbids to discuss his role, the challenges facing advertisers, and AI’s role in it all. By R. Larsson, Advertising Week Why did you join Greenbids and what sets the company apart from others in the space? Greenbids was the perfect opportunity to combine two things I’m really passionate about:…
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As US Display Advertising Takes a Turn Towards Quality, Good Things Happen
The more we shift our focus, the more we will also embrace new technologies and innovations that push towards these deeper goals and metrics. Let’s hope that this positive change in the US becomes the driving force for the next era in advertising.
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You Don’t Have to be BRAT, but You Do Need Real Personality
People want brands with personality because they are craving the real and the human. In the increasingly technological age, our humanness is the antidote and people feel that. Let your humanness shine through, maximally.
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The Rise of Gaming in Advertising: Insights from Industry Leaders on Growth, Challenges, and Opportunities
Leading AdTech vendors have also branched out into gaming, offering everything advertisers are used to from other digital advertising channels, from fraud prevention, viewability, and enhanced targeting to attention, attribution, and brand lift studies.
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What Every Business Can Learn from Developing an Impact Report
Having now been through this self-reflection process, we look forward to putting to action where the report showed opportunities for growth.
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Watch: How The M&M’S Spokescandies Are Celebrating Halloween 2024
Yellow and Green are in a new BBDO New York campaign crossing over into the Snickers universe. Across the pond, Red is partnering with smart home security manufacturer Ring UK and Ireland to activate Halloween mode in your Ring doorbell.
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Voting out Outdated Advertising Strategies During This Year’s Election Season
With election season approaching and a polarized market, along with a very crowded and expensive ad space, advertising in mobile gaming has never made more sense.
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How Data Visualizations Create a Clearer View of The Global Datasphere and Help Brands Succeed
We are all hoping to see even more interesting data visualizations for the 2028 Los Angeles Olympics. Until then we will put data visualizations to great work uncovering opportunities to improve and grow our own organizations.
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The New Era of Community Collaboration: Lessons from Gymshark and Steel Warriors
Gymshark announced that it’s partnering with Steel Warriors – a brand and charity that transforms the lives of young people affected by knife crime, violence, and social exclusion.
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Cultural Moments, Lasting Memories: The Power of Pop Culture in Brand Engagement
Pop culture offers brands more than relevance; it provides an opportunity to create lasting, emotional connections with audiences. At a PMC-hosted Advertising Week New York 2024 panel, leaders from Maybelline, Dick Clark Productions and Billboard shared how iconic collaborations, immersive experiences, and cultural moments are shaping the future of brand engagement.
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Ad Resonance in Focus: Balancing Creativity With Consistency for Brand Impact
Ad resonance is more than just another marketing metric; it’s a vital driver of crucial outcomes. An Advertising Week New York 2024 panel featuring experts from MarketCast, the Nissan Motor Company, Priceline and KnotSimpler dived into making marketing that really sticks with people. Memorable advertising is the goal for any marketer – but if your ad sticks in people’s mind…
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100+ Agency Executives Say Talent is their Top Concern
Leadership teams feel it’s critical to spend time strengthening and growing talent. This is the base from which their organizations can thrive.
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Celebrating Trailblazing Women: The Future is Female Awards at Advertising Week New York
On the evening of Monday, October 7th, 2024, the 20th edition of Advertising Week New York kicked off with a grand celebration honoring outstanding women in the advertising industry.
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Creative Mix: the Science and Magic of Effectiveness
Learn how to adjust your creative strategy with “intimacy” and “immediacy” levers through AI and data- driven insights that help drive sales and long term brand equity.
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Demystifying the Real Value of AI in Marketing
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
