SIGHTLINE LIVE

Liz Urheim, Chief Marketing Officer at Verifone, and Courtney Engel, CEO of Magnet Media, to explore how the most successful brands are turning events into year round marketing engines.

In this episode we explore how trust became the foundation of the EY and C2 relationship, what it takes to turn strategy into immersive experiences, and why the strongest partnerships create value far beyond event metrics.

Danielle discusses how LinkedIn decides when and how to show up at the world’s biggest stages like Cannes Lions, SXSW, and CES, and why the most impactful experiences often outperform the budgets behind them.

Michael Roberts discusses how neuroscience shapes the way great brands build trust, what most marketers misunderstand about large-scale sponsorships, and why aligning experiences with the full customer journey matters more than any single activation.

With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment.

In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed’s owned flagship experience how to decide when to build your own stage versus showing up on someone else’s,and what separates events that generate attention from those that generate trust.

As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people.

Amazon’s Jennyfer Goune shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience.