AWEurope 2021 Trend Report

Advertising Week Europe is an event that invites creativity and incites discussion. With so many thought leaders from the media, advertising, and creative industries, you can be sure to see, hear and experience new ideas and perspectives. It’s the perfect environment in which to take stock of our industry and explore the trends and topics that are driving it.

At this year’s event there was no shortage of lively and thought-provoking discussion around those trends, with industry experts delivering invaluable insight, advice and commentary around the topics that are set to impact the media landscape through the coming months and beyond.

This report brings those key trends to life, examining why they are so important, and discussing the potential impact they will have on our industry, our clients, and our target audiences. From the evolution of social media, to the drive for a cleaner, greener world, and what marketing might look like beyond COVID-19.

Whether you’re looking to leverage the huge potential of gaming and eSports, or want to know how we can make the advertising and media industry more representative of our society as a whole, you’ll find insight and advice from some of the brightest minds in our industry within these pages.

We hope you enjoy the Advertising Week Europe 2021 trend report, and we look forward to welcoming you to next year’s event.


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