Changemakers: Human-to-Human Marketing With Mastercard
According to the 2023 Higher Impact report from Amazon Ads, 81% of consumers are more likely to purchase from brands whose views align with their own.
At the 2023 Cannes Lions International Festival of Creativity, Amazon Ads sat down with Cheryl Guerin, Executive Vice President of Global Brand Strategy & Innovation at Mastercard, to learn more about how Mastercard creates trust and connection with audiences, as well as how the brand collaborated with Amazon Ads Brand Innovation Lab to develop the “She Runs This” campaign, which highlighted Black women–owned small businesses.
Check out the full interview with Guerin and learn more about the power of leading with your brand’s values.
Source: Amazon Ads with Environics Research, 2023 Higher Impact report, CA, DE, ES, FR, IT, UK, and US
You May Also Like
The Talent Diaspora Is Really a Decision Speed Story
The next decade in CPG will not be won by whoever has the biggest team or the biggest budget.
When AI Writes, Who Owns the Thought?
AI can give us more information to think with. The danger comes when we use it to remove the need to do the thinking ourselves.
Why AI Won’t Be the Differentiator: Sofie Sue Rutgeerts on Psychology, Media, and Brand Building
Consumer psychologist Sofie Sue Rutgeerts joins The Sonic Truth to explore why understanding why people behave the way they do matters more than simply knowing who they are.
