The Marketing Intelligence Platform for Live Brand Marketing
FEATURED CONTENT
Belonging: The Overlooked Metric in Brand Activation
What does it mean to create an activation that includes everyone? Ruth Mortimer, Global President of Advertising Week, shares her take and offers real examples to guide the way.
The Future Is Generative
This is a living, breathing playbook for those who see experience as a core growth strategy that generates tangible value for brands.
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Porsche Looks Good. Monzo Feels Better: Rethinking Digital Luxury
The world of digital luxury is underserved right now; but it’s also full of potential. Research shows that luxury retailers who can nail customer experience will reap the highest levels of revenue. -
Gen Z’s Surprising Love Affair with the Mall
For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. -
Broadway: An Unprecedented, Engaging New Kind of Experiential Marketing
Today, it’s more important than ever to create engaging IRL experiences, and while Broadway is the OG of in-person magic, it’s getting an upgrade as it stretches experiential possibilities.
SIGHTLINE LIVE PODCAST
The Human Side of Experience Design | Angie Ahrens, Intuit
Changing Event Agencies Without Breaking the Experience | Shawn Wagner & Olivia Brooks Allan, HPE x Nteractive
How Dreamforce Became a Global Icon in Brand Marketing | Erin Oles, Salesforce
The Architecture of Attention and Belonging | Benja Juster, Hubspot
How to Win Every Event Before You Walk In | Liz Urheim & Courtney Engel, Verifone
Why Brand-Agency Partnerships Build Better Experiences
Designing Breakthrough Experiences on the Global Stage with Danielle Damiano Medeiros, LinkedIn
Marketing the Way the Brain Works with Michael Roberts, MetLife
When Live Events Become Cultural Moments with Jeff Clanagan, Hartbeat
When to Build Your Own Stage with Matt Morris, Lightspeed Commerce
The Art of Scaling Creativity through Brand Marketing with Jimmy Knowles, Canva
