The Post-Cookie World
What does the future of digital marketing beyond the era of third-party cookies look like?
Presented with OpenX
The deprecation of third- party cookies on Google Chrome marks the end of an era in advertising. But the impact that this has will vary across different parts of the industry. While the increased difficulty in tracking consumers across the internet will pose challenges, these changes will also open new opportunities and ways to create a better user experience.
To explore the breadth of this topic, programmatic advertising technology company OpenX has partnered with Advertising Week to ask industry experts to share their opinions, experiences and insights and to shine a light on the future of digital marketing once third-party cookies are no more. This report, ‘The Post-Cookie World’ lays out the challenges and opportunities for marketers over the upcoming year.
DOWNLOAD THE FULL REPORT
You May Also Like
The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.
Elizabeth Newton, Founder of eNewton
Join Katie for a very special conversation with Elizabeth Newton, founder of eNewton on how she built a brand people truly love, the risks and defining moments that shaped her journey, the lessons she’s learned about trusting her instincts, growing as a leader, and what she’s looking forward to in the chapter ahead.
A Custom Algorithm Is Only as Good as the Planning Around It
Custom algorithms can give advertisers a more direct way to translate their own signals and business priorities into media decisions. Their value depends on disciplined execution.
