MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
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New Insights from Freelancers and Companies on Effective Marketing Collaboration
By Angie Vaughn, Director of Marketing for Wripple Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together […] -
Abridged Identity
Until these systems start leveraging other bidstream signals for targeting, frequency capping and attributing performance, ongoing abuse of that first-class identifier will likely persist. -
Navigating B2B Buying Committees: Insights from Industry Leaders
Join LinkedIn’s Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting. -
Unlocking the Power of Zero-Party Data: Exploring Scalable Strategy
In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead. -
Cracking the Code on Performance Marketing for High ARPU Products
Success lies in the willingness of advertisers to experiment and iterate across the four critical dimensions: optimization signals, targeting, creative content, and channel selection. -
How Customer Research Turns Insight into Impact
Understanding consumers is the foundation of effective marketing, not just a strategy. It is crucial for every team to collaborate and grasp the significance of research to enhance the impact of their work. -
Buying Groups: The Missing Piece of the Lead Generation Puzzle
Winning over individuals is hard enough, let alone groups, who don’t want to engage or be influenced. -
Solving the Advertising Reach Crisis
The reach crisis facing advertisers is evident, but it doesn’t need to be a problem, providing advertisers and publishers explore technologies that will enable them to work closer together. -
Search is on… TikTok, YouTube, Instagram
Where Google still leads, based on data from Rise at Seven, is on searches for activities nearby, including events and entertainment, ahead of both TikTok and YouTube. -
Redefining Transparency in the Ad Industry
The tools to create a more transparent, ethical, and trustworthy industry are here – and they are actionable and easy to use. -
The Future of Data Driven Marketing Decisions
Marketers are constantly seeking new ways to leverage insights to inform their strategies. The ever-evolving data driven marketing landscape is the latest frontier for marketers, presenting challenges and opportunities alike. -
Why Buyers Should Use Bid Shading
Bid shading is a feature that enables buyers to leverage historical and predictive data to influence the bid price in a programmatic ad auction.
