MODERN MARKETING + MEASUREMENT
FINDINGS FROM OUR POPULAR PODCAST SERIES
The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
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Unlocking Moments in Motion: A New Approach to Consumer Engagement
In a world where consumers are constantly on the move, their emotional journey runs alongside their physical one. -
Sequels, Ratings and Sales: What makes a major hit?
When can a Brand Funded Entertainment show be classified as a major hit? -
The State of the Enterprise B2B Buyer’s Journey
The journey has changed, along with the channels and buyers themselves. B2B marketers must be prepared to meet them in their new reality. -
“If You’re Not Using ‘Pack Media’ Yet…You Soon Will Be!”
From AWEurope 2024 -
How Luxury Fashion Brands Took Celebrity Partnerships to the Next Level This Event Season
2024’s Red Carpet season has demonstrated that the right celebrity partnerships have an extraordinary power to amplify brand affinity and share of voice. -
Forget Cookie Doom and Gloom, 2024 Is the Year of Data Collaboration
To survive these stormy seas, we need to break down the walls both within and between the many component players in the digital advertising ecosystem, embracing a “rising tide lifts all boats” mindset. -
Is Cookieless the Next Boy Who Cried Wolf?
The death of third-party cookies isn’t a return to early digital marketing, rather it will lead to solutions that will balance the needs of consumers privacy and digital marketing. -
Why Data-Driven Donor Comms Is the Ace in the Fundraising Pack
Harnessing data strategy in fundraising is a key way for charities to navigate the prolonged financial pinch. -
New Insights from Freelancers and Companies on Effective Marketing Collaboration
By Angie Vaughn, Director of Marketing for Wripple Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together […] -
Abridged Identity
Until these systems start leveraging other bidstream signals for targeting, frequency capping and attributing performance, ongoing abuse of that first-class identifier will likely persist. -
Navigating B2B Buying Committees: Insights from Industry Leaders
Join LinkedIn’s Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting. -
Unlocking the Power of Zero-Party Data: Exploring Scalable Strategy
In today’s ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead.
latest posts
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Brands Need to Think Like Broadcasters, Not Advertisers
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Does Your Brand Need Explaining? It Might Be an Intelligent Brand
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The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe
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Paid Search Doesn’t Need More Keywords. It Needs Better Boundaries.
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Retail Media Doesn’t Need More Ad Tech, Featuring Drew Cashmore of Vantage
