MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
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Future of Outcome Measurement: Innovations in TV Data & Insights
Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years. -
Why All Attention Isn’t Equal: Driving Impact Across the Funnel on TikTok
Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial. -
Cookie Deprecation to Curation 2.0: How to Survive in Programmatic in 2024
1% of Chrome cookies have been deprecated, with the rest slated to be removed by the end of 2025. -
Titan Brands Delivering Transformation in Marketing Today
Brand legacy but with short-term ROI! -
Unlocking Moments in Motion: A New Approach to Consumer Engagement
In a world where consumers are constantly on the move, their emotional journey runs alongside their physical one. -
Sequels, Ratings and Sales: What makes a major hit?
When can a Brand Funded Entertainment show be classified as a major hit? -
The State of the Enterprise B2B Buyer’s Journey
The journey has changed, along with the channels and buyers themselves. B2B marketers must be prepared to meet them in their new reality. -
“If You’re Not Using ‘Pack Media’ Yet…You Soon Will Be!”
From AWEurope 2024 -
How Luxury Fashion Brands Took Celebrity Partnerships to the Next Level This Event Season
2024’s Red Carpet season has demonstrated that the right celebrity partnerships have an extraordinary power to amplify brand affinity and share of voice. -
Forget Cookie Doom and Gloom, 2024 Is the Year of Data Collaboration
To survive these stormy seas, we need to break down the walls both within and between the many component players in the digital advertising ecosystem, embracing a “rising tide lifts all boats” mindset. -
Is Cookieless the Next Boy Who Cried Wolf?
The death of third-party cookies isn’t a return to early digital marketing, rather it will lead to solutions that will balance the needs of consumers privacy and digital marketing. -
Why Data-Driven Donor Comms Is the Ace in the Fundraising Pack
Harnessing data strategy in fundraising is a key way for charities to navigate the prolonged financial pinch.
