MODERN MARKETING + MEASUREMENT
FINDINGS FROM OUR POPULAR PODCAST SERIES
The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
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Uncovering the Secret: Strategic Data Collaboration for Advertising Success
Whether you’re a brand looking to maximize your media investments or an agency guiding clients through this new frontier, join us to learn how the future is being shaped by the fusion of integrated data strategies and modern collaboration technology. -
Rethinking Growth: How Brands Can Scale Mobile Success Beyond the Usual Playbook
Programmatic in-app ecosystem is messy…but is a big opportunity. -
The Future of Programmatic
Programmatic’s Future Across Channels – As programmatic expands beyond display ads to include CTV, audio, and more, cross-channel strategies and unified measurement will be key to its future success. -
Unlocking Business Growth: Mastering Brand Love and Performance Advertising
We’re not just talking theory. We’re sharing the latest techniques and key examples on how to dazzle your audience with tactical brilliance. -
Paradox No More: Embracing Privacy To Drive Performance
‘Privacy’ used to be synonymous with degraded measurement + performance. Now it can be your competitive advantage. -
From Impressions to Impact: Turning Connections into Conversions
In a marketing landscape that is becoming increasingly overwhelmed by digital noise, face-to-face interactions are standing out as a key to driving real connections and results. -
Bridging the Gap: Performance Marketing Meets Brand Building
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives. -
Media Revolution: Redefining Growth Through Channel Diversification
Scott Kramer, VP of Growth at AS Beauty, and Edward Benedito, VP of Growth Marketing at Upside, join AppLovin’s Meagan Martino to discuss how and why brands and apps alike are expanding their media horizons and exploring new channels such as in-app advertising. -
From Cost Center to Revenue Driver: Elevating Marketing’s Impact
Marketers need to demonstrate their value in this chaotic commerce landscape. -
Brand as ‘Multiplier’ – Why We Need to Rethink Brand vs Performance
This session presents the latest thinking on high-impact advertising, at a time when budgets are under considerable pressure. -
Why iOS is the Big Winner in Google’s Latest Cookie About Face
Google has, perhaps inadvertently, created the opportunity and impetus for marketers to test, validate and now outperform with a new—and improved—combination: iOS + Alternative IDs. -
Turning Data Deluge into Decisive Insights for Marketers
By rethinking data strategies and considering integrated solutions, marketers can turn their current data overload into an insight and action-oriented machine and stop wondering when the payoff will happen, because it will already have happened.
latest posts
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Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
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CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.
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The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
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Elizabeth Newton, Founder of enewton
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A Custom Algorithm Is Only as Good as the Planning Around It
