MODERN MARKETING + MEASUREMENT
FINDINGS FROM OUR POPULAR PODCAST SERIES
The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
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If Consumers Lie, So Does Your Data. To Find the Truth, You Need a Portfolio of Insights
veryone has tools and scale, today’s advantage comes from combining multiple validated data sources, understanding where that data originates, and using it to tell a more authentic story to your audience than your competitors can. -
The Measurement Gap Is Becoming a Budget Problem
In an era where every dollar is scrutinized, confidence in measurement may be one of the most valuable signals of all. -
How Performance Pressure Is Quietly Rewriting Brand Strategy
Attention is now giving way to transaction-level signals. Each step has brought marketers closer to the bottom line, and each step has also narrowed the definition of success. -
AI Isn’t Replacing Marketers. It’s Reshaping How Authority Is Earned
The brands that adapt will invest in credible partnerships, understand how AI systems surface information, and design strategies that connect influence to outcomes – not just impressions. -
From Prompts to Performance: The Rise of Vibe Marketing
The way people discover and buy is shifting quickly, and AI is right at the center of it. -
Game Changers: Transforming Marketing in the Age of Data & Tech
Music isn’t just an accessory to content – it’s a launchpad for discovery. -
Measurement Masterminds: We Put Marketing’s Measurement Experts on the Spot
By Helen Myers, Advertising Week Correspondent Milka Privodanova, VP Large Customers International at LinkedIn, led a talk show-style panel to tackle the toughest questions the market faces when it comes […] -
A Brand Renaissance, Fueled by Better Use of Data
On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance. -
Dear Advertisers: Simplicity and Performance Are Not Mutually Exclusive
Just because the ecosystem continues to become more complex, advertisers should not abandon hope for a simplified path to performance. -
Turning TV Into a Performance Channel with Investment Grade Data
Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to real consumer action—like search and site visits—and what that means for marketers navigating today’s mix of linear, streaming, and live sports. -
Doom Scrolling: Tiktok’s False Start Is a Symptom of Social Commerce Chaos
The value proposition of social commerce is clear. Audiences are fracturing, and it’s getting harder to reach Gen Z with conventional advertising. -
The Art of the Moment: Why Brands Are Still Treating $100k Screens Like Paper Billboards
A smart, timely billboard speaks volumes. It can react, adapt, and connect in a way no 15-second skipable video ever will.
latest posts
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Brands Need to Think Like Broadcasters, Not Advertisers
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Does Your Brand Need Explaining? It Might Be an Intelligent Brand
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The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe
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Paid Search Doesn’t Need More Keywords. It Needs Better Boundaries.
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Retail Media Doesn’t Need More Ad Tech, Featuring Drew Cashmore of Vantage
