MODERN MARKETING + MEASUREMENT
Explores the evolving landscape of analytics, attribution, and marketing performance with expert insights, industry trends, and actionable strategies. Stay ahead with in-depth analysis on emerging technologies, privacy shifts, and the future of measurement.
FINDINGS FROM OUR POPULAR PODCAST SERIES
The Last-Click Lie: Why Most Marketing Measurement Is Still Fundamentally Broken
Across the industry, CMOs are confronting an uncomfortable truth: the dashboards they’ve relied on for years often provide a distorted picture of what drives growth.
Marketing Mix Modeling Is Back — And This Time It’s Running the Business
When measurement frameworks help answer questions about revenue growth, profitability, and long-term brand equity, marketing becomes easier to defend—and easier to expand.
The New Marketing Currency: Why Data Collaboration Is Replacing Third-Party Tracking
Marketing will remain data-driven, but insights will come from aggregated patterns and trusted collaboration rather than ubiquitous tracking.
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Why 2026 Is the Year Performance Marketing Finally Stops Guessing
If your measurement only exists inside the platforms, your strategy isn’t owned, it’s rented. -
DSP Turmoil Is Forcing Indie Agencies to Rethink Org Structures
Agencies that emerge stronger will be the ones that treat flexibility (organizationally and technologically) as a core business strategy, not a contingency plan. -
Why the Open Web Needs to Start Selling Attention Outcomes
The future of the open web depends on the ability to prove that an audience is paying attention, not scrolling through content mechanically. -
Why Growth Suffers When Audiences Are Managed Separately
Systems scale assumptions quickly, whether they are sound or flawed. Reexamining how audiences are defined and managed is not a technical exercise. It is a strategic one. -
The Media Strategist’s Dilemma: Inaccurate Data Usage Early In Media Planning
Effective media buying doesn’t start with activation. It starts with the right planning elements combined with up to the minute knowledge of pricing and opportunities in the media marketplace. -
How AI Search Is Upending E-commerce Discovery
AI search isn’t killing marketing fundamentals. It’s exposing how fragile our assumptions about measurement have become. -
Turning Data Into Deals: Smarter Marketing for Sales-Driven Industries
The future belongs to businesses that combine data intelligence with brand-led creativity. When used well, data amplifies both trust and targeting, without bogging teams down in shallow click metrics. -
Small Business Marketing Predictions for 2026
2026 won’t reward businesses that simply do more—it will reward those that focus on what matters most. -
The Future of Digital Advertising: No-Code Creation, Smart Automation, and Deeper Analytics by 2026
Playable ads will enrich the user experience, spurred on by no-code tools that incorporate more marketing expertise into the creation process. Automated media buying and targeting will expedite decision-making and redefine media roles. -
The Next Wave of Privacy Risk Is Already Here: In-App and CTV
The question is not whether privacy controls will drift in a dynamic, AI-accelerated environment. They will. -
CTV’s Measurement Problem Isn’t Data — It’s Usability
The next wave of innovation in CTV won’t come from more data. It will come from making the data simple enough for everyone to use. -
Messaging that Moves: Using Data and Cognitive Science to Inspire Civic Action
This fusion of data, cognitive science, and personalization gives political campaigns the power to transform passive audiences into active participants.
