An Exclusive Celebration of U.S. Latino Power in Marketing and Creativity

Cannes, France – June 12, 2025 — On Thursday, June 19, the second edition of Latino US Day will take place during the Cannes Lions International Festival of Creativity, celebrating the growing influence and innovation of the U.S. Hispanic advertising and marketing community. The event is hosted by Advertising Week LATAM, powered by PRODU, and will run from 2:00 PM to 9:00 PM at Le Rooftop, The Penthouse (9th floor), 67 Boulevard de la Croisette.

This year’s edition features a robust, multi-block agenda, including curated networking, editorial coverage, and expert-led sessions that focus on business growth, culture, representation, and community.

Latino US Day is made possible thanks to the generous support of Adsmovil (main sponsor), along with Procter & Gamble (P&G), HPRA, Heineken, and Nueva Network. Strategic partners include AIMM (ANA), Hispanic Marketing Council (HMC), and Círculo Creativo USA, with additional allies to be announced.

Official Agenda: Latino US Day 2025

BLOCK 1 – Brand Moves: Strategy & Innovation

🕑 2:00 – 2:10 PM

Opening Remarks – Welcome Back & Afternoon Kick-Off

Mara Fernández, Chief Transformation Officer, PRODU

🕑 2:10 – 2:55 PM

Adsmovil Session: Understanding and Engaging the U.S. Latino Audience

Panelists: Carla Dodds (Aarons), Michael Rocca (Omnicom Media Group), Alberto Pardo (Adsmovil), Esteban Velasco (Tecate)

Moderator: Mara Fernández (PRODU)

🕒 2:55 – 3:40 PM

P&G + HMC Session: The Only Purpose is Growth

Panelists: Lela Coffey (P&G), Carla Dodds (Aarons), Liz Blacker (Sabio), Sindy Chapa (FSU)

Moderator: Luis Miguel Messianu (MEL)

🕒 3:40 – 4:25 PM

Círculo Creativo USA Session: The Relevance of Creativity for Growth

Panelists: Julia Estacio (alma), Abe García (Dieste), Flor Leisbachoff (BeautifulBeast), Checha Agost-Carreño (FOUNDERS), Marco Vega (Creyentes)

Moderator: Luis Miguel Messianu (MEL)

☕ 4:25 – 4:35 PM – Coffee Break

BLOCK 2 – Latino Voices: Representation & Power

🕓 4:40 – 5:25 PM

Nueva Network Session: Audioverse Unleashed

Panelists: Chesley Maddox-Dorsey (AURN), Jose Villafane (Nueva Network), Gonzalo del Fa (GroupM Multicultural), Mike Roca (OMG)

Moderator: Rene Alegria (Nueva Network)

🕔 5:25 – 6:10 PM

HPRA Session: Latino AF – The Culture Shift You Can’t Ignore

Panelists: Stacie de Armas (Nielsen), Jennifer Becerra (H+M Communications), Gigi Garcia Russo (HUNTER), Mike Valdés-Fauli (Chemistry Cultura), Carmella Glover (Diversity Action Alliance)

Moderator: Sonia V. Diaz (HPRA)

☕ 6:10 – 6:20 PM – Coffee Break

BLOCK 3 – Belonging, Celebration & Community

🕕 6:20 – 6:55 PM

AIMM Session: Consumer Expectations—Why Culture and Authenticity Can’t Be an Afterthought

Panelists: Angelica Nwandu (The Shade Room), Robert Velez (VEVO), Christine Issaq (TelevisaUnivision)

Moderator: Lisette Arsuaga (AIMM)

🍴 6:55 – 7:55 PM

P&G Presents: AIMM Belonging Lounge (Cocktail & Networking Hour)

🍻 7:55 – 8:55 PM

P&G Presents: AIMM Belonging Lounge (Evening Celebration)

REGISTER HERE

Event Details

Date: Thursday, June 19, 2025
Time: 2:00 PM – 9:00 PM
Location: The Penthouse (Le Rooftop, 9th floor), 67 Boulevard de la Croisette, Cannes, France
Host: Advertising Week LATAM powered by PRODU

To attend Latino US DAY register here

Media Contact:

Liz Unamo

liz@produ.com

+34 660 476715