AI in Paid Media: From POCs to Full-Scale Transformation

In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation. This session explores how companies are building integrated, multi-agent AI platforms that span the entire media value chain, enhancing strategic capabilities and reshaping marketing operations.

Empathy Lab, an AI-native agency founded by data scientists and engineers, will showcase real-world AI solutions and share insights from partnerships with top brands, retailers, and media agencies driving the biggest innovations.

Expect to see tangible examples of AI-powered media transformation, including the shift toward in-house, custom-built AI solutions embedded within proprietary data and tech stacks. Discover how this approach goes beyond productivity gains—enabling brands to forge stronger consumer connections, rapidly implement high-impact use cases, and extend AI’s influence from media to marketing and broader commercial operations.

Tags: AI, AWEurope 2025 Sessions

The Human Side of Experience Design | Angie Ahrens, Intuit

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.

Audiences Are Rewriting the Rules of ‘Real’

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.