Audience to Community: What Advertisers should know in the Open Internet Era
This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships. Advertisers are increasingly looking for environments that provide trust, attention, and measurable outcomes. Publishers, meanwhile, are moving from scale-based models to loyalty-based strategies that deepen user relationships and surface new monetization opportunities.
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