B2B On Air: Consumerization of B2B: Creating Better Buying Experiences
B2B On Air is Google’s quarterly marketing webinar series designed to help brands drive growth through digital transformation. Each episode includes customer success stories along with new insights and trends.
Our second episode will cover key buyer satisfaction drivers, pain points, and ways to maintain top-of-mind brand presence. Join us to learn more about how to meet evolving B2B buyer expectations.
Original air date: March 23, 2022 10:00 AM
This video first appeared on Ads On Air.
You May Also Like
Brands Need to Think Like Broadcasters, Not Advertisers
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.
Does Your Brand Need Explaining? It Might Be an Intelligent Brand
Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market.
The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe
Remember, diamonds are made under pressure, and the best ideas often emerge through overcoming challenges. Stand firm and demonstrate to your clients that when an idea goes through the creative process, it becomes even stronger and more refined.