B2B On Air: Consumerization of B2B: Creating Better Buying Experiences
B2B On Air is Google’s quarterly marketing webinar series designed to help brands drive growth through digital transformation. Each episode includes customer success stories along with new insights and trends.
Our second episode will cover key buyer satisfaction drivers, pain points, and ways to maintain top-of-mind brand presence. Join us to learn more about how to meet evolving B2B buyer expectations.
Original air date: March 23, 2022 10:00 AM
This video first appeared on Ads On Air.
You May Also Like
AI Doesn’t Make Agencies Less Relevant. It Makes Them More Necessary.
There’s a familiar refrain happening inside marketing organizations right now: “We need to use more AI.”
B2B Brands Are Leaving Too Much of Their Sports Sponsorship in the Stadium
There’s an obvious problem with trying to tell your business story at a World Cup final. People are watching the World Cup final.
Why Halloween Is a Masterclass in Marketing Treats All Year
It’s easy to point to the cultural license to enjoy a little extra sugar. But look closer, and Halloween teaches a lesson that any indulgence brand can apply: offer people a reward to anticipate, work for and build rituals around, and they’ll revel in justifying it.
