B2B On Air: Decoding B2B Buyers’ Path to Purchase
Google’s B2B On Air webinar series provides actionable marketing insights that help brands accelerate their digital growth. Each episode features new research and stories from innovative B2B brands to help marketers approach industry challenges and achieve success.
Episode 3 will share the most important factors that drive purchases for B2B buyers – and how you can set your team up for success with “must-win” marketing activities.
Original air date: August 24, 2022 10:00 AM
This video first appeared on Ads On Air.
You May Also Like
AI Doesn’t Make Agencies Less Relevant. It Makes Them More Necessary.
There’s a familiar refrain happening inside marketing organizations right now: “We need to use more AI.”
B2B Brands Are Leaving Too Much of Their Sports Sponsorship in the Stadium
There’s an obvious problem with trying to tell your business story at a World Cup final. People are watching the World Cup final.
Why Halloween Is a Masterclass in Marketing Treats All Year
It’s easy to point to the cultural license to enjoy a little extra sugar. But look closer, and Halloween teaches a lesson that any indulgence brand can apply: offer people a reward to anticipate, work for and build rituals around, and they’ll revel in justifying it.
