Beyond Coke vs Pepsi: How Dr Pepper Created a Third Way to Win
In a cola showdown few thought possible, Dr. Pepper surged past Pepsi in market share to become the number 2 in the cola wars, proving that bold strategy, foresight, and relentless creativity can topple even the most entrenched rivals.
At the helm of this rise is Drew Panayiotou, CMO of Keurig Dr Pepper—a marketing leader known for being future-ready before the rest of the industry catches on. From pioneering Disney’s Magic Band to reshaping Best Buy into a digital-first retailer to now steering Dr. Pepper and Peet’s Coffee, Drew has built a career on staying two steps ahead of consumer behavior and cultural shifts.
In this LIVE episode of the Soul & Science Podcast, Mekanism Co-Founder and CEO, Jason Harris will sit down with Drew to explore Dr Pepper’s rise and future.
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