Beyond Influence: Building Cultural Capital
Discover how creator-led content is driving more than inspiration, it’s delivering real business results. Sarah Bachman and Stacy Carpenter reveal how culturally relevant storytelling and interactive ad experiences are transforming audience connection into sales growth. Don’t miss the live social activation that brings it all to life on stage.
You May Also Like
Designing Mattel’s Accessible UNO deck with Miguel Nieva
What if 350 million people couldn’t use your products? That’s the size of the colorblind consumer market. And this is the story of how global play company Mattel tapped into it.
Behind the Feed: Emily Kosinski on Building Toward a Six-Figure Following, Motherhood, and What It Really Takes to Turn Content Into Income
Emily Kosinski has built a following of nearly 80,000 by making real life feel good – vlogs, recipes, running, and the everyday reality of raising a toddler.
The New Crocs Mascot is More Like a Sitcom Character Than Traditional Mascot: Here’s Why
Niles, the newly hatched official mascot for casual footwear brand Crocs, has more in common with Liberty Mutual Insurance’s vocal flub turned spokespuppet Liberty Biberty than he does with most mascots, reptilian or otherwise.