BODYARMOR: Fueling Culture. Owning the Moment.
What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand raises the bar by showing up where culture and convenience collide. It’s not just about hydration- it’s about fueling the next generation of athletes and lifestyle-driven on-the-go consumers. Learn how BODYARMOR cuts through the noise to meet consumers where they are.
You May Also Like
The Agency of the Future Might Be Two People and a Really Good Rolodex, with Dana Hork
What if the problem with the agency model isn’t whether an agency is independent or owned by a holding company, but the shape of the agency itself?
The Next Battle for Fan Attention Is Happening Inside the Venue
Oak View Group’s new partnership with BIG Digital points to a broader shift in sports and live entertainment, as venues turn physical spaces into flexible media environments capable of delivering fan engagement, sponsor activation and measurable value long after audiences walk through the doors.
Sports Marketing Has Outgrown the Broadcast
The most successful campaigns will consider how fans move through their day, where they gather, what information they’re looking for, and how brands can contribute to those experiences in ways that feel authentic rather than intrusive.
