Bringing Audiences to Life
A huge challenge in modern advertising is truly understanding your audience beyond static data. Join Jeremy Smallwood, SVP of Experience at Vurvey, for a strategic conversation about how the company’s People Model™ (Large Persona Model or LPM) and Populations technology are helping brands “bring their audiences to life.”
Jeremy will share how Vurvey is redefining audience insight through human-centered AI, giving marketers a deeper, more dynamic way to connect with real people — not just data points.
You May Also Like
Advertising Doesn’t Need Another Purpose Campaign
Purpose doesn’t require a massive initiative or a perfectly packaged campaign. It requires finding something meaningful, connecting it to the business and continuing to show up.
Better Creative Can’t Fix Broken Social Media Infrastructure
Feed errors go unfixed because no one owns feeds as a strategic asset.
Winning the Human and the Algorithm, Featuring Laura Sammartino, SVP of Horizon Futures
As AI agents begin playing a bigger role in how consumers discover, compare, and ultimately choose products, retail marketers face a fundamental shift: the customer may no longer be the only audience they need to win.
