Buckle Up: The Evolving CMO—Driving B2B Growth with a Commercialization Mindset
The C-suite is transforming, and nowhere is the change more evident than in the evolving role of the Chief Marketing Officer. Today’s CMOs are expected to do more than build brands—they must act with rigor and a commercialization mindset, translating creative vision into measurable business outcomes and driving B2B sales enablement. In this forward-looking session, Deloitte Digital’s US CMO Mark Singer will discuss how CMOs are stepping up as growth architects, blending financial acumen with marketing expertise.
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