Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity
Skip the scroll – today’s culture is sparked, shaped, and shared in chat. From inside jokes to shared moments, it’s where people create meaning, build bonds, and set trends. With AI fueling more personal conversations, chat isn’t the side channel – it’s the cultural main stage.
In this session, Snapchat joins Love Island stars to explore why chat is today’s cultural currency, what it means for advertisers, and how brands can join the conversation naturally.
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