Can We Build It? Will They Come? Making the Field Of Dreams Concert Series
The real, uncensored, behind the scenes story behind the planning and execution of the first-ever concerts at the Iconic Field of Dreams Movie Site in Deyersville, Iowa. These once in a lifetime concerts were headlined by 3-time Grammy Award winning country superstar Tim McGraw and multi-platinum selling rock band Nickelback. Hear from the concert’s promoters, the local officials, and members of the production team that helped negotiate these deals and bring these ground-breaking concerts to life.
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