CMO Corner: How to Capture Consumer Attention in a Cost-Conscious Economy
In today’s volatile economic climate marked by inflation, rising interest rates, and tariffs, consumer behaviors are rapidly evolving. Shoppers are seeking more value, and they’re increasingly selective about where they spend their money. Learn how these leading brands attract customers, drive sales, and build long-lasting loyalty, and how you can too.
You May Also Like
Behind the Feed: Emily Kosinski on Building Toward a Six-Figure Following, Motherhood, and What It Really Takes to Turn Content Into Income
Emily Kosinski has built a following of nearly 80,000 by making real life feel good – vlogs, recipes, running, and the everyday reality of raising a toddler.
The New Crocs Mascot is More Like a Sitcom Character Than Traditional Mascot: Here’s Why
Niles, the newly hatched official mascot for casual footwear brand Crocs, has more in common with Liberty Mutual Insurance’s vocal flub turned spokespuppet Liberty Biberty than he does with most mascots, reptilian or otherwise.
You Did Everything Right But ChatGPT Picked Your Competitor
The shortlist of brands AI trusts is already being built. The question is whether your brand will be on it.
