Commercial Ad Space as an Artistic Canvas
What happens when commercial ad space becomes a platform for art? Moderated by Ginger Griffin, VP, OUTFRONT, the conversation features Brandon Stanton (Humans of New York), Andrea Trabucco-Campos (Pentagram), David Korins (Korins Studio), and Mary John (MTA). They explore how Dear New York transforms Grand Central into the largest New York City art installation the city has seen in decades.
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