In this episode, Helenor Gilmour, Head of Beano Brain, joins us to share insights on Gen Alpha, the youngest and savviest consumers today. We explore what makes brands “cool” with kids, how heritage names like Lego and KitKat stay relevant, and why safety, humor, and authenticity are shaping the future of marketing to this generation. Helenor breaks down the top brands kids love and what lessons marketers can take from them.
The goal shouldn’t be making healthcare feel more technological. It should be using technology to make the care feel better.
Rose Baki, Senior Partner and Head of Strategy at Lippincott, joins Wellness, Work & Wellbeing to talk about why the strongest healthcare brands start with the patient experience and why that experience has to extend well beyond marketing.
Few spokescharacters, and mascots, exist in the small business space, but The UPS Store is changing this narrative with the debut of Blu, their first-ever brand character.