Creativity at the Speed of Culture: How AI Is Redefining Storytelling
AI is not here to replace creativity; it is here to supercharge it. In this fireside chat, Amit Jain, CEO of Luma AI; Marcos Ribeiro, Senior Director of Advertising & Brand for Macy’s; PJ Pereira, Creative Chairman at Pereira O’Dell, Founder of Silverside.ai, and Chief Creative Officer of Serviceplan Americas; and Sil Curiati of STORY, will explore how AI is transforming advertising and entertainment.
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