Culture in Motion: Building B2B Content That Resonates and Drives
In a media world saturated with messages, the B2B brands that stand out do more than advertise — they live inside culture. Join Kieran Kent, CEO of Propeller Group, for a deep dive into how to infuse storytelling, community, and pop culture into content strategies that drive real engagement. This interview will explore how B2B content, events, and brand experiences can bridge siloes in sales and marketing — and what it takes to make cultural creativity both scalable and strategic.
You May Also Like
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
More Than the Game: Earning a Place in the Fan Conversation
Ann Piper, Head of Sales for the Americas at Spotify, moderated the discussion with Angela Steele, Chief Client Officer, U.S. at WPP Media; Wes Harris, Director of Marketing for YouTube TV at Google; and Juliet Litman, Director of Talent and Operations at Spotify Podcast Studios.
Traditional Attribution and Promo Codes Share the Same Blind Spot
Traditional attribution and promo codes share the same blind spot.
