Designing Experiences That Stick: How Autodesk Turns Ideas Into Impact
At Autodesk, design isn’t just about the software, it’s about the experiences that bring bold ideas to life. Jesse Harrington Au, Senior Experience Strategist, has spent his career creating immersive activations that translate complex concepts into stories people can see, feel, and connect with.
In this conversation, Jesse will share how Autodesk is blending creativity with data-driven strategy to shape conferences, trade shows, and pop-ups that resonate long after the event ends. From turning technical details into human stories to building programs that inspire adoption and community, this session explores what it takes to create experiences that truly move people, and brands forward.
You May Also Like
Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology
We talk with Diane Le, VP of Marketing, Restaurants at PAR Technology, about the return of games and challenges in restaurant marketing. We get into Smoothie King’s results, why a promotion needs time to build, and the measurement problem hiding behind a simple question: did that customer come back? Diane explains how much a restaurant can miss when someone orders through DoorDash or visits without using their loyalty account.
What Brings a Restaurant Customer Back?
By Becky Johnson, Advertising Week Writer & Podcast Host Most of us have joined a restaurant loyalty program for a deal. We enter a phone number, collect points, and wait […]
Planning Ahead For the Performance Plateau
The most important thing for any performance advertiser to remember is that they are not trying to replicate the past, but are instead trying to deliver the most traffic and performance right now.