Designing Experiences That Stick: How Autodesk Turns Ideas Into Impact
At Autodesk, design isn’t just about the software, it’s about the experiences that bring bold ideas to life. Jesse Harrington Au, Senior Experience Strategist, has spent his career creating immersive activations that translate complex concepts into stories people can see, feel, and connect with.
In this conversation, Jesse will share how Autodesk is blending creativity with data-driven strategy to shape conferences, trade shows, and pop-ups that resonate long after the event ends. From turning technical details into human stories to building programs that inspire adoption and community, this session explores what it takes to create experiences that truly move people, and brands forward.
You May Also Like
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.
