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Advertising Week
  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Health + Wellness
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
  • Podcasts
  • Resources
    • Trends Reports
Designing in the language of Gen Z
  • AI
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  • Culture
  • Data
  • Gaming
  • Health
  • Retail
  • Sightline
  • SMB
  • Sports
  • Storytelling
  • Tech
  • Travel
  • TV
  • Popicon
  • Produ

Designing in the language of Gen Z

Unlock fresh insights into the media habits of the ad industry’s most sought-after generation – Zoomers. From short-form content, to leveraging culture, discovery and commerce, this session will focus on how brands can build awareness and trust through storytelling, develop strategies that deeply resonate and catalyze connection.

The Penn District

Tags: AWNewYork 2025 Sessions, Culture

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The Penn District

LATEST POSTS

  • Pearson’s CMO on Combining Technology and Human Interaction in Learning

  • Better Data Collaboration Without Giving Up Control with Juan Baron from Decentriq

  • From Prime Time to “Right Time”: 3 Shifts Redefining the Sports Marketing Playbook

  • AI is Winning the Race but Losing the Room

  • Your Advertiser Has a Question. You Have a Study.

LATEST PODCASTS

  • Pearson’s CMO on Combining Technology and Human Interaction in Learning

  • Better Data Collaboration Without Giving Up Control with Juan Baron from Decentriq

  • Why AI Won’t Be the Differentiator: Sofie Sue Rutgeerts on Psychology, Media, and Brand Building

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