Designing the Non-Alc Category: The Look, Feel, and Future

As non-alc goes mainstream, design and marketing aren’t just selling a new kind of drink, they’re building the category from the ground up. This session looks at the creative decisions that helped make non-alc desirable, how those signals are evolving, and why every design choice now carries the weight of defining what the category is, and what it could be next.

The Penn District