Advertising Week
  • Follow us on Facebook
  • Follow us on Twitter
  • Follow us on LinkedIn
  • Follow us on Instagram
  • Follow us on YouTube
  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Health + Wellness
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
  • Podcasts
  • Resources
    • Trends Reports
Advertising Week
  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Health + Wellness
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
    • Sports + Entertainment
    • Storytelling + Media
    • Tech
    • Travel
    • TV + Streaming
    • PopIcon
    • Produ
  • Podcasts
  • Resources
    • Trends Reports
Driving Actionable Results with Closed-Loop Measurement
  • AI
  • Brands
  • Culture
  • Data
  • Gaming
  • Health
  • Retail
  • Sightline
  • SMB
  • Sports
  • Storytelling
  • Tech
  • Travel
  • TV
  • Popicon
  • Produ

Driving Actionable Results with Closed-Loop Measurement

As consumer behavior shifts, end-to-end measurement for brands is critical. This episode will showcase a new measurement solution which quantifies how Search tactics drive offline sales. It will also highlight CPG brands who have evolved their Search strategy to drive actionable results.

Original air date:

September 7, 2022

10:00 AM

This video first appeared on Ads On Air

The Penn District

Tags: Brands + Marketers

You May Also Like

AI Doesn’t Make Agencies Less Relevant. It Makes Them More Necessary.              

There’s a familiar refrain happening inside marketing organizations right now: “We need to use more AI.”

B2B Brands Are Leaving Too Much of Their Sports Sponsorship in the Stadium

There’s an obvious problem with trying to tell your business story at a World Cup final. People are watching the World Cup final.

Why Halloween Is a Masterclass in Marketing Treats All Year

It’s easy to point to the cultural license to enjoy a little extra sugar. But look closer, and Halloween teaches a lesson that any indulgence brand can apply: offer people a reward to anticipate, work for and build rituals around, and they’ll revel in justifying it.

Search

The Penn District

LATEST POSTS

  • AI Doesn’t Make Agencies Less Relevant. It Makes Them More Necessary.              

  • B2B Brands Are Leaving Too Much of Their Sports Sponsorship in the Stadium

  • Why Halloween Is a Masterclass in Marketing Treats All Year

  • So You Have an MCP Integration. Now What?

  • Professional Subject Experts Grow in Influence as Trust Becomes Paramount

LATEST PODCASTS

  • Healthcare Marketing That Tells a Better Story, Featuring Chuck Meehan of the Pavone Group

  • Karen Saltser, CEO of Bloomberg Media

  • Let Creators Cook: Barstool’s MB Gambke on Turning Fan Trust into Brand Love

SUBSCRIBE FOR UPDATES

global_logo1024

100 Broadway, FL 14
New York, NY 10005
Contact

aw-logo-white@2x
  • social-icon-facebook facebook
  • social-icon-twitter twitter
  • social-icon-linkedin linkedin
  • social-icon-instagram instagram
  • social-icon-youtube youtube
Emerald Logo
© 2026 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSEVENT STANDARDS OF CONDUCTYour Privacy ChoicesTERMS OF USEPRIVACY POLICY