Empowering Small Businesses Through Smarter Advertising
SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder. As inflation impacts spending, they need new revenue streams.
Mark Grether, SVP of PayPal Ads, will explore how PayPal is reimagining advertising by turning SMBs into both ad buyers and publishers. Using transaction insights, PayPal’s tools like Storefront Ads create an ecosystem where small businesses can monetize sites and acquire customers with precision.
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