Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment
In today’s rapidly evolving cultural landscape, creators are no longer a marketing add-on – they’re a strategic necessity. Whether you’re building a brand, launching a campaign, or driving fandom in sports and music, creators sit at the intersection of relevance, community, and commerce. This session explores how brands and properties are effectively embedding creator strategy at the core of their operations to stay ahead in today’s fragmented media world. Join a cross-industry lineup of leaders as they unpack the role of creators in modern brand and fan ecosystems – from influencer-led storytelling to co-creation models that drive measurable impact.
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
