On this episode, we sit down with Barry Frey, President and CEO of DPAA Global, to talk about how digital out-of-home has evolved far beyond its traditional role. We cover the shift from pure awareness to a full-funnel channel, how programmatic and real-time data are changing the game, and why reaching people in the real world—on the path to purchase—is becoming more valuable than ever.
The goal shouldn’t be making healthcare feel more technological. It should be using technology to make the care feel better.
Rose Baki, Senior Partner and Head of Strategy at Lippincott, joins Wellness, Work & Wellbeing to talk about why the strongest healthcare brands start with the patient experience and why that experience has to extend well beyond marketing.
Few spokescharacters, and mascots, exist in the small business space, but The UPS Store is changing this narrative with the debut of Blu, their first-ever brand character.