From D*** Pics to Face Pics – The Art of Evolving a Brand Narrative
Manscaped first built its name below the belt, but our next act required looking up. So how do you shift a brand best known for grooming your privates to one that’s the best for your ‘publics’ too? With science (yes, an actual study on unsolicited pics), cheeky content, and the guts to poke culture with purpose. Join us for the inside story on how a risky idea became a brand reset.
You May Also Like
Brands Need to Think Like Broadcasters, Not Advertisers
The brands that succeed will not simply be those able to buy the most attention. They will be the ones that know how to keep it.
Does Your Brand Need Explaining? It Might Be an Intelligent Brand
Intelligent Brands face a comprehension challenge which creates a bigger opportunity for them in the future. If they can teach the customer why they are necessary, they can often shape the market.
The Danger of Over-Polished Ideas: Why Great Creative Needs Room to Breathe
Remember, diamonds are made under pressure, and the best ideas often emerge through overcoming challenges. Stand firm and demonstrate to your clients that when an idea goes through the creative process, it becomes even stronger and more refined.