From D*** Pics to Face Pics – The Art of Evolving a Brand Narrative
Manscaped first built its name below the belt, but our next act required looking up. So how do you shift a brand best known for grooming your privates to one that’s the best for your ‘publics’ too? With science (yes, an actual study on unsolicited pics), cheeky content, and the guts to poke culture with purpose. Join us for the inside story on how a risky idea became a brand reset.
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Welcome To Retirement, Professor Burke
After 16 years of educating countless consumers about the importance of being properly insured, Professor Burke has traded in his suit and tie for a lei, sunglasses, and fruity drinks served up in coconuts. The Farmers Insurance spokescharacter, played by actor J.K. Simmons, is officially in retirement.
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
