From Noise to Noticed: Attention in the Age of Doom Scrolling
We’re living in a scroll-happy, skip ahead world; where attention isn’t just scarce, it’s skeptical. So how do you stand out without turning people off?
In this session, leaders from Marriott Bonvoy, Adobe, Intrepid Travel, and Duolingo share how they’re creating ad experiences that stand out and people actually enjoy. You’ll hear how purposefully placed, delightfully unexpected creative can cut through the chaos, and how understanding your audience’s mindset might be the ultimate cheat code to getting noticed.
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Only the Entertainers Will Endure
The uncomfortable truth is that we’re no longer competing with other advertising.
Healthcare Marketing You Can Actually Experience Featuring Erica Spoor, SVP, Business Strategy, Sparks
In this episode of Wellness, Work & Wellbeing, we are joined by Erica Spoor, SVP Business Growth & Strategy at Sparks, to talk about how healthcare brands can use experiential marketing to turn complex science into something people can actually understand and engage with. We discuss why in-person experiences are becoming more valuable in an increasingly digital healthcare world, how brands can simplify without sacrificing the science, and why the best experiences don’t end when the event does.
Healthcare Marketing Needs to Get More Human
The best experiential strategy understands that the event is one part of that larger relationship, not an isolated spectacle competing for attention for a few days.
