From Noise to Noticed: Attention in the Age of Doom Scrolling
We’re living in a scroll-happy, skip ahead world; where attention isn’t just scarce, it’s skeptical. So how do you stand out without turning people off?
In this session, leaders from Marriott Bonvoy, Adobe, Intrepid Travel, and Duolingo share how they’re creating ad experiences that stand out and people actually enjoy. You’ll hear how purposefully placed, delightfully unexpected creative can cut through the chaos, and how understanding your audience’s mindset might be the ultimate cheat code to getting noticed.
You May Also Like
The Privacy Payoff: What 11,000 Consumers Want Marketers to Know
At Advertising Week New York 2026, Usercentrics’ Maureen Prado argued that clearer explanations and greater consumer control can help brands build the trust needed to sustain customer relationships.
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
