From Noise to Noticed: Attention in the Age of Doom Scrolling
We’re living in a scroll-happy, skip ahead world; where attention isn’t just scarce, it’s skeptical. So how do you stand out without turning people off?
In this session, leaders from Marriott Bonvoy, Adobe, Intrepid Travel, and Duolingo share how they’re creating ad experiences that stand out and people actually enjoy. You’ll hear how purposefully placed, delightfully unexpected creative can cut through the chaos, and how understanding your audience’s mindset might be the ultimate cheat code to getting noticed.
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After 16 years of educating countless consumers about the importance of being properly insured, Professor Burke has traded in his suit and tie for a lei, sunglasses, and fruity drinks served up in coconuts. The Farmers Insurance spokescharacter, played by actor J.K. Simmons, is officially in retirement.
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
