From Pretty Basic to Pretty Major: Redefining Media Influence
Pretty Basic co-hosts (and best friends) Alisha Marie & Remi Cruz Parsons launched their podcast 8 years ago and have since grown into cultural powerhouses, redefining modern media moguls. Their award-winning show has expanded into merchandise, product collaborations, a sold-out tour, and a spin-off podcast. In this conversation, they’ll share their journey as creators and entrepreneurs & how Dear Media’s 360-degree model has powered Pretty Basic’s evolution across production, distribution, live events, and brand incubation.
You May Also Like
The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A
Growth due diligence is not just a risk mitigation exercise. It is how you discover immediate, post-acquisition value creation opportunities.
Is AI Pushback Driving User Acquisition Away From the Platforms?
As effective as Meta and Google are in finding and converting users thanks to their scale and technology, research shows that optimal performance comes from broader campaigns, including the open web.
The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak
Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.
