From Screen to Sky: Weather Hunters & A New Playbook for Purpose‑Driven Brands
Where do blockbuster brands meet social impact? Look to Weather Hunters, PBS KIDS’ new animated hit that transforms core weather science into family adventure. Join Al Roker for an electrifying AWNY panel on how PBS KIDS’ Weather Hunters turns weather science into family fun, and how Al Roker Entertainment, along with key brand partners, turns that story into measurable, large-scale marketing results.
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After 16 years of educating countless consumers about the importance of being properly insured, Professor Burke has traded in his suit and tie for a lei, sunglasses, and fruity drinks served up in coconuts. The Farmers Insurance spokescharacter, played by actor J.K. Simmons, is officially in retirement.
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
